There is a common misconception that CRM software is an
application that simply recording customer names, other personal data,
and phone numbers. This assumption is not correct. CRM software has
more benefits than just to store contacts and remember people’s names
and numbers only.
Customer names, phone and fax numbers, email addresses and home
addresses can also be stored in the CRM
software. Additional information such as birth dates, anniversaries and
important dates can be stored also in this software. Other valuable
information such as customer habits such as : retun information,
purchase, purchasing information, reporting, long-term plans are also
included in the CRM software. Such information is crucial to improving
business efficiency. Many small companies do not feel the need to have
this software. However, small companies can have many customer and
customer-customer habits can be identified by using CRM software,
so companies can predict and anticipate customer orders and
correspondence in the future.
Customers who regularly conduct business transactions with companies
and often repeat business orders, they want to be treated as someone
who is important to the company. This customer will appreciate when
their birthdays remembered, when they were asked to follow the survey
and give their opinions. CRM software is very helpful in giving an
opportunity for business people to identify their customers with just
clicks on a button. Because the conversations and phone calls can be
recorded easily, sales person who spoke to the customer, in the future
can look back more easily on what has been done in the past.
CRM
software is basically designed to manage everything so that all
customer information can be easily recorded. CRM
software can also be used to store information on sales and other
individuals because they are also important for business. A company can
still be the leader and keep their happy customer using CRM
software to keep monitoring customers, marketers and their sales
person.
SugarCRM
is CRM
software that has full functionality for company to accommodate the
needs of Customer Relationship Management (CRM). SugarCRM’s
functionalities include: account management, contact management,
reporting (optional), case management, activities management, etc.
SugarCRM’s Ability, flexibility and reliability can also be seen from
the various awards achieved, some of them: 2009 CODiE Awards, ISM Top
15 SMB CRM Award, Stevie
Awards for Sales & Customer Service, Stevie Awards
for Sales & Customer
Service.
Reference: http://www.bagooes.com/crmsoftware/72-crmsoftware.html